> ## Documentation Index
> Fetch the complete documentation index at: https://docs-pro.global-e.com/llms.txt
> Use this file to discover all available pages before exploring further.

# EU Customs Reform - Product Identifiers (PID)

## Overview

As part of the EU's new customs requirements for e-commerce imports, Product Identifiers (PIDs) will become mandatory from 1 November 2026 for distance sales of goods imported into the EU. The requirement is intended to give customs authorities more precise product-level information, improving traceability and supporting checks relating to product safety, regulatory compliance, prohibitions and restrictions.

A general product description alone will no longer be sufficient. Product identifier information will need to be captured accurately by the seller, marketplace or platform and transmitted through the customs declaration process.

## What is changing

Global-e is the declarant on your EU orders. We submit these identifiers to customs on your behalf and display them on the Commercial Invoice and Customer Receipt.

## Timeline

| Date | What happens |
| - | - |
| **1 July 2026** | Voluntary period — you can start sending identifiers now and test the flow |
| **1 November 2026** | Mandatory. All EU-27 B2C orders must carry the identifiers |

Complete setup well before November so there is time to find and fix gaps in your catalogue data.

## Why it matters

EU customs is moving away from free-text product descriptions towards structured identifiers that can be matched automatically against a recognised product. The aim is to identify undervalued, misdescribed or unsafe goods before they enter the EU.

An item that arrives without usable identifiers becomes a candidate for customs hold, inspection or rejection — delayed deliveries and a poor experience for your customers.

<h2 id="does-this-apply-to-me">
  Does this apply to me?
</h2>

Yes, if you ship consumer (B2C or B2B2C) orders to any of the 27 EU member states through Global-e.

| | |
| - | - |
| **Applies to** | All B2C orders to EU-27 destinations |
| **Order value** | Any value — there is no minimum threshold |
| **Fulfilment model** | Both Global-e Logistics and PWYOL (your own label) |
| **Does not apply to** | Non-EU destinations |

## The three identifiers

| Identifier | What it is |
| - | - |
| **M-PID — Merchant Product Identifier** | Your own product code — your SKU |
| **S-PID — Standardised Product Identifier** | The product's barcode — GTIN, EAN or UPC |
| **NS-PID — Non-Standardised Product Identifier** | The manufacturer's product code, model name, or supplier reference |

## Platform setup guides

| Platform | Guide |
| - | - |
| Shopify | [EU Product Identifiers — Shopify](/eu-product-identifiers-setup-shopify) |
| PrestaShop | [EU Product Identifiers — PrestaShop](/eu-product-identifiers-setup-prestashop) |
| WooCommerce | [EU Product Identifiers — WooCommerce](/eu-product-identifiers-setup-woocommerce) |
| BigCommerce | [EU Product Identifiers — BigCommerce](/eu-product-identifiers-setup-bigcommerce) |
| Centra | [EU Product Identifiers — Centra](/eu-product-identifiers-setup-centra) |
| Magento 2 Lite | [EU Product Identifiers — Magento 2 Lite](/eu-product-identifiers-setup-magento2-lite) |
| Magento 2 Full | [EU Product Identifiers — Magento 2](/eu-product-identifiers-setup-magento2) |
| Shopware 6 | [EU Product Identifiers — Shopware 6](/eu-product-identifiers-setup-shopware) |
| Hybris | [EU Product Identifiers — SAP Hybris](/eu-product-identifiers-setup-hybris) |
| SFCC | [EU Product Identifiers — Salesforce B2C Commerce (SFCC)](/eu-product-identifiers-setup-sfcc) |
| Wix | **Contact your Global-e CSM.** Setup for Wix is handled per merchant. Contact your Global-e Customer Success Manager for the current approach and requirements. |
| Global-e Module (1.0, 2.0) | [EU Product Identifiers — Global-e Module 2.0](/eu-product-identifiers-setup-global-e-module) |
| ShopLine | **Contact your Global-e CSM.** Setup for ShopLine is handled per merchant. Contact your Global-e Customer Success Manager for the current approach and requirements. |
